QSR · National launch
Scaling a National Digital Promotion with First-Time Ticketless Architecture
Led digital execution for a high-visibility national promotional campaign for a global quick-service restaurant brand, introducing a first-time ticketless participation system across the U.S.
Challenge
- Transition from physical to fully digital participation mechanics
- Expected engagement at millions of users nationwide
- Real-time system reliability under peak load
- Coordination across 10+ cross-functional stakeholders
- Tight timelines with high executive visibility
What I did
- Established a standardized delivery framework across product, engineering, QA, and operations
- Led partner and client testing teams through a multi-phased testing approach
- Built clear cross-functional communication and escalation pathways
- Partnered with engineering to proactively identify and mitigate system risks
Impact
- Successfully supported a national-scale launch with millions of user interactions
- Maintained high system uptime during peak engagement windows
- Reduced delivery ambiguity across teams through structured workflows
- Created a repeatable execution model adopted for future programs
Execution at scale is driven not by individual components, but by how effectively the system is coordinated end-to-end.
Additional details available upon request