Live operations · Real-time scaling
Scaling a Live Promotion Under Extreme Demand and Fraud Pressure
Led execution for a national promotional campaign experiencing significantly higher-than-expected engagement, requiring real-time scaling of code inventory and fraud mitigation while the program was live.
Challenge
- Original forecasts were exceeded by multiple times during live operations
- Risk of code depletion with potential legal and customer experience implications
- Need to scale code generation and ingestion in real time without disrupting the live system
- Continuous threat of fraud and abuse requiring active monitoring and intervention
- Coordination across multiple teams under live production pressure
What I did
- Led the cross-functional execution team, coordinating efforts across engineering, operations, and partner teams
- Drove real-time decision-making and problem-solving to address emerging risks
- Established a scalable ingestion strategy to increase code supply without overloading system infrastructure
- Implemented continuous fraud monitoring and response workflows to detect and block bad actors
- Maintained stakeholder alignment through clear communication and rapid escalation pathways
Impact
- Successfully avoided code depletion and associated legal risk
- Scaled system capacity to meet multi-fold demand growth without disruption
- Maintained program stability throughout live operations
- Minimized fraud impact through active monitoring and intervention
Execution at scale is defined by how effectively teams adapt when real-world demand exceeds expectations.
Additional details available upon request